Reading the Deductions: Why Your Ad Report Never Matches Your Payment
Time zones, currency, gross-versus-net, unfilled impressions, IVT deductions and overdelivery. Every line of the difference between what your dashboard says and what arrives.
MCM & Compliance
Policy, enforcement, and staying inside the lines that matter.
Time zones, currency, gross-versus-net, unfilled impressions, IVT deductions and overdelivery. Every line of the difference between what your dashboard says and what arrives.
A file at yoursite.com/ads.txt proves who may sell your inventory — and is only as honest as the chain behind it. What the standard does, what it cannot do, and how both get exploited.
The clause in Google's Partner Guidelines that keeps MCM operators awake: the parent carries liability for its children's inventory, including for things neither of them did.
Appeal success on invalid traffic is reported under 10%. The three enforcement stages, the behavioural signals that trigger them, and the practical work that lowers your risk.
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